The Joy of Owning Series - Huckberry

01 — Project details

When I interviewed Margaret Jane “Muggs” Schultz, a 92-year-old rancher in Montana and the owner of an Imp 1400 Snowcat, she made sure that one message would come through:

“Tell ‘em it’s not for sale!”

02 — Creative process

'The Joy of Owning' was one of Huckberry's most popular series, articles that profiled the owner of a unique vehicle or another treasured item. We were't 'selling' anything; as Muggs made clear, these items weren't for sale.

But by featuring stories like these, we used the Huckberry lens to give our audience content that felt authentic and special. And if we were lucky, they would feel inspired to buy something that could one day be a heirloom of their own.