Sightglass had never launched a new product quite like this, a new iced coffee made with a unique blend and a proprietary technique. Eventually they hoped to sell this as a ready-to-drink product in grocery stores across the country.
But first we had to get people to try it.
02 — Creative process
I worked with everyone from the roasters who designed the blend to the baristas who served it, from the Sightglass founders to their wholesale partners and investors.
With email pushes, social features, in-store signage, events, earned media and more, we brought a product to market that will drive sales for years to come.
