A redesign of the Sightglass coffee bag was a tough job; the original was immediately recognizable both in San Francisco and also among coffee nerds around the world.
But my copy left no doubt—this was the same coffee that you'd fallen in love with a decade ago.
02 — Creative process
I worked with the founders of Sightglass and with the agency ETC, original designers of the brand, to create new copy for each of the company's flagship products, from the beloved crowdpleaser Blueboon to cult classic Toketee.
The parameters were strict and the deadlines short, but the copy I created would go on to serve the brand for years to come.