Huckberry had a large, well-defined audience, and they tended to open our emails. So when a superstar like Kilian Jornet—holder of the record for the fastest ascent of Mount Everest—wanted to promote a project, he came to us for an interview.
02 — Creative process
I interviewed all kinds of personalities at Huckberry, sometimes on video, as I did during a visit with Lance Armstrong.
As the media landscape changed, we took advantage of the opportunity, getting big names that drew serious engagement.