High West Video - Huckberry

01 — Project details

Huckberry customers loved whiskey almost as much as they loved the iconic American West, so this video where I explored the distillation process at High West Whiskey in Park City, UT was a match made in heaven.

02 — Creative process

The video program at Huckberry was all about capturing unexpected moments with fascinating people.

Working with a small crew and doing plenty of ad-libbing, we made a series of videos with High West Whiskey that served as the centerpiece of our holiday gifting campaign.

I wrote briefs, interview questions, and scripts, while also appearing on camera, creating high-value content from one of Huckberry's most exciting collaborations.