Golf Style For People Who aren't Assholes - Huckberry

01 — Project details

Tons of people are coming to the game, but lots of them aren't the hardos or the wealthy father-in-laws that seem to dominate the moodboards at most golf brands.

To help, I offered some advice for how to look like a golfer who's not as asshole.

02 — Creative process

Articles like these offered genuine, actionable advice from a POV that Huckberry's audience couldn't find anywhere else.

The products were available for purchase on Huckberry's site but I had a broader goal: to create an alternative approach to golf apparel for those who didn't feel excited about the typical 'golf lifestyle.'