The Little Book of IDEO is among the design world's most referenced publications, focusing on big problems and audacious solutions.
This companion volume, focused on the day-to-day application of these ideas, was where the rubber met the road.
02 — Creative process
I worked with one of the founding partners at IDEO, spending months distilling her experience into a clear set of guidelines about the day-to-day ethical choices that confronted designers.
Once completed, the book was distributed to every designer at the company and also released to the general public, shaping research projects everywhere.
