I usually played with casual, easygoing golfers, people I rarely saw in the non-stop commercials for Rolex and Buick that run during a broadcast of the Masters.
The Sleepy Head brand is built on enjoyment, kindness, even love—it's less about the scorecard and more about the fun you have filling it.
02 — Creative process
I've worked with plenty of brands built by tiny teams, and I've learned that belief in the product usually isn't enough—telling a brand story, creating a visual identity, and developing relationships are just as essential.
Over the last two years, I've worked to identify a clear audience, understand pricing, and get the most from tiny budgets. I've worked with product designers, photographers, illustrators and others, building Sleepy Head Golf from scratch.
Today we're on the eve of a planned launch in summer of 2024.
