The Sightglass brand was magic, a perfect reflection of the taste and priorities of two brothers who had played a pivotal role in the emergence of third-wave coffee.
But as Sightglass grew, that brand was getting harder to define.
02 — Creative process
The Sightglass brand book covered roles and responsibilities for baristas, buyers and roasters, but more importantly it captured the personality of a company that produced "coffee for a weary world."
Working with the creative agency Godfrey Dadich in San Francisco and designers at ETC in Brooklyn, our goal was to create a publication that was both a beautiful object and an essential resource.
Accompanied by work from illustrator Tim Lahan, my copy captured the idiosyncratic fun, the obsessive commitment to sourcing, and the unique personality that has made Sightglass so successful.
