If you want to tear a community to shreds, ask its members a simple question: "What's the best brewery in your state?" Then sit back and let the engagement roll in.
Huckberry's audience cared passionately about beer. So we created a annual feature to give them exactly what they wanted.
02 — Creative process
The annual "Best Brewery in Every State" feature started with our social channels, asking people to weigh in and collating the results.
From there we went to beer experts with big audiences of their own and gathered recommendations from employees—this was a Huckberry list and we needed Huckberry POV.
After compiling a list of hundreds of candidates, we created a package of content and assets that could draw engagement for weeks every year.
