Ben Harper Video - Huckberry

01 — Project details

For a collaboration with iconic musician Ben Harper, I created this video profile that explored his creative roots in Claremont, CA where his family ran a music store that was visited by many of the 1960's most iconic personalities.

02 — Creative process

The video program at Huckberry was all about capturing unexpected moments with fascinating people. Working with a small crew and doing plenty of ad-libbing, I wrote briefs, interview questions, and scripts, while also appearing on camera.

The goal was simple: creating high-value content grounded in the storytelling that had made Huckberry one of the most loved men's retailers in the country.

We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.

+32%

increase in visitor sign-up conversion

+21%

increase in visitors

8,927

words replaced during our collaboration

3

cups of coffee consumed daily on average