The video program at Huckberry was all about capturing unexpected moments with fascinating people. Working with a small crew and doing plenty of ad-libbing, I wrote briefs, interview questions, and scripts, while also appearing on camera.
The goal was simple: creating high-value content grounded in the storytelling that had made Huckberry one of the most loved men's retailers in the country.
We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.